Texas A&M University AgriLife – Operational & Organizational Review

CASE STUDIES

Texas A&M University AgriLife hired MGT to perform an organizational and operational review of the marketing and communications function within AgriLife, an organization comprising numerous college departments, statewide agricultural extension services, research centers, institutes, and laboratories.  MGT examined the current state of the marketing and communications function across these organizations, which traditionally have operated independently, and recommended AgriLife centralize the function under a modern marketing organizational structure charged with championing AgriLife’s strategic goals.  MGT conducted more than 50 stakeholder interviews, surveyed all current marketing and communications staff, and met with 10 peer institutions to assimilate best practices.  MGT delivered the study, including a proposed implementation plan, under an accelerated 60-day schedule and advised on various measures to elevate the AgriLife brand via a more efficient organizational structure.

Publish Date

Posted on July 27, 2020

Author

3 Ways Educators Can Enact Transformative Change

February 20, 2024
By empowering students, acknowledging their accomplishments, and fostering genuine interactions, educators create nurturing environments where students are becoming the thinkers, creators, and leaders of tomorrow.…

Combatting K-12 Absenteeism Through Connection

February 1, 2024
In confronting chronic absenteeism, we know it demands more than acknowledgment – it requires collective action. The call for transformation in our education system echoes…